![]() ![]() If they place ads on TV, Radio or in the paper, try to determine the extent of their efforts.How often are they marketing to their target audience? For example, if they have social media, how frequently do they post?.What about their messaging could be viewed as off putting? Note positives and negatives so you know what works and what doesn’t.What about their messaging makes them seem trustworthy and approachable?.What things do people mention most in Google or Facebook reviews?.Can you determine demographics such as age, gender and location, if applicable?. ![]() What kinds of buyer persona are they attracting?.Review the marketing efforts made by companies similar to yours. Start by researching other products or services.The reason is, the information you gather here is the foundation for everything to come. Data collection and analysis can sometimes be underrated.Your target audience determines every aspect of your marketing messaging and approach.Planning ahead ensures you fly high instead of flop. As you will see, these three steps require time and dedication to result in success.Ĭonsider this: You want to spend at least as much time planning the launch as you spent bringing your big idea to life. Understanding all steps of the strategic marketing planning process makes executing it that much easier. Ask anyone who has attempted to launch a brand on the fly, and they will tell you a marketing planning process is crucial.
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